Its something farthest from your mind, I’m sure. If you’re working for a political campaign you’re pushing forward and the next 5 weeks are all out war ahead. What to do with your campaign site after the election? Heck I suspect some of you are just now getting around to your website, or many feel it hasn’t helped in the past so no need to worry. You’d be wrong if you fall into either of those mindsets, if you’re the diligent one you’ll find the rewards are like a garden.
I started renting a house in my hometown after returning from Chicago and suddenly I found I had room to grow things. I wanted hydrangeas so I planted 14 or so … it took a lot of them to make a show at a gallon a plant. We also planted a grapevine. Not much happened though, and I could have easily given up after the summer, just ignore them…but they were never going to be mature in one season. A grapevine takes 3 years before it produces grapes, I learned hydrangeas were “old” wood and new growth wouldn’t come from new plant life. If you get where I’m going, I’ll stop with the gardening story. You’re website will not produce fruit in its first couple months.
Domain age actually has both a direct and indirect effect on your ranking. For one, a website thats been up and running since the last election has had links from other sites organically made, not a ton if you just leave it sitting there but definitely more than if you take it down and just hold on to the domain. In a previous post I mentioned it takes 3 to 6 months to rank a site, you’ll be a step further if you just leave it up and alone. (Best not alone, maybe post a new article every couple months.)
Domain Age directly affects your Trust Factor/Citation Factor and your Domain Authority which in turn suggest that your Google standing next election cycle is going to be improved as well. And stop thinking your target keyword is your name, if someone is Googling your name they’ve already heard of you. Take the big terms like election results, voter guide or the other candidate’s name.
Take seandelahanty.com and judgeseandelahanty.com the first is younger but it has 70 times the backlinks and its been updated religiously, has the social media mentions, it has the content. The first address is a Domain Authority 23 and the older one is a Domain Authority 2! Its still neck and neck in some searches. Just today I Googled the candidates name the older one comes up 3rd and the real site thats 2 months old, has 10+ times the domain authority that site is 6th. Here is a representation of how much weight domain age may have, I link to the case study below. Oh and BTW the new site is actually doing pretty good I think. Page 1 ranking on 45 keywords on Google…100 ranked keywords altogether. But back to the point…
Now let me clear the air though, no matter how old your domain is and consistently you’ve had a site up…if the content isn’t any good its a lost opportunity. So do make an effort to convey your continued message through your site and when you run for the next office you’re site will be that much more ready. Final note here, there are a ton of opinions out there on domain age, but no one would disagree a site thats up and updated periodically is more likely to gain backlinks.
SO Just get a cheap web hosting plan and post every few months, don’t just take it down and box it up till a month before the next election. For further reading on domain authority a case study. Id recommend that article, it goes over several factors.
And I can tell you one person who’s still got her site up…signs of the times.
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