The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign.
Google has made it easy
Step One. In Adwords click the wrench, labeled “TOOLS” you’ll be able to then select “Account Access”
From the Account Access screen click the blue circle with the plus in it on the left-hand side of the page. A lightbox opens with four options.
To add an Admin who will be able to manage the accounts campaign you will likely need to select “Standard”
This gives them access to the make changes to the campaigns but doesn’t allow them to manage who has access to the account, that stays with you.
After selecting “Standard” you can enter their email address. If you’ve hired me, you can add me using the following email address:
Once you have completed this all you need to do is set back and keep up with what’s happening. Don’t be afraid to ask why someone is doing something either…
As a general rule of thumb these are the metrics people consider good.
CTR = Click Through Rate = 2%
Video View Rate = 15%
CPC = Cost Per Click and CPI = Cost Per Interaction are variable and what is good depends on the product or service you are engaged in…
Remember that your Ads are ranked for quality 1-10 10 being the best quality. The higher that number the less you will have to pay to present your ad. It makes sense, if someone has a good highly effective ad and another person wants to show their low-quality ad more they have to pay a premium. You either need quality or more money to get your message out. If you have both then watch the Impression Share metric. This number tells you how much of the supply you are taking advantage of for your keywords. Obviously if you have a high-quality ad, that doesn’t cost a lot you’ll want to run that even more often. If someone else has a low-quality ad they’ll have to pay for the right to push you down on the page.
You should make lots of ads for the same keywords, Google will find which gets the best reaction and show it more and more.
Use negative keywords. Its actually almost more important to know what you don’t want to advertise towards as it is to know what you do. Common negative keywords for almost any Adwords campaign include:
Common Negative Keywords: