user

An Article Worth A Second Read

So I was cleaning up some posts on Sean Delahanty’s site and making them fresh for folks when I ran across this often missed and misunderstood posting of a WDRD story.  Sean Delahanty and the controversy with jailing everyone for everything.

The issue can kinda be boiled down to this …

If you are arrested you are innocent until proven guilty. Thats our rule of law. Now LMPD and prosecutors feel that if the police arrest you, you are guilty and you should only get bail if they (the police think you shouldnt be there…which why would they bring them there if they didnt think they were guilty?) But these two statements cant both be true…

officers
LMPD officers arrested following allegations of rape of underage minors.

Or how about the guy who was a suburban police chief who said just shot the black people.

Racist Chief

SO police arrested those police officers…so they must be guilty?  And this racist says shooting black people is cool…even the County Attorney had to agree the police were wrong on that one. But then …. see its a paradox.

Now I’m not saying that LMPD officers are normally like these three…but I am saying they are human, and capable of good and bad.

They are not judge and jury ..thats why we have a judge and jury.  If you get the time read that long in depth article.

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Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

Long Title But This Is About Search Rankings

Lets start off skipping the title and saying what this is actually about. Ranking on Google search for a clients site.  First off the site itself is just 2 months old, studies suggest it should take about 3 to 6 months to rank well.  The site languished in the 30s … or page 3 for the first month but now its presenting a commanding ranking.  Of the 283 keywords I track the site ranks in 211. Page 1 rankings now reach 19 on Google, 37 on Bing and 38 on Yahoo….UPDATE…I was looking at last weekends numbers.  27 on Google, 54 on Bing and 63 on Yahoo for page one results.

SEO trends
Latest SEO numbers

SEO isn’t marketing.  Onpage SEO may be, but what does a marketing course teach us about the Offpage SEO which is backlink and server performance related?  Top ranking sites need both and I’d argue that Offpage SEO is more important.  Granted neither of the two halves will rank a site as the top result alone, but too often people focus on Onpage SEO and neglect the technical side of ranking.

Of course the top 3 positions of search results are the next step for the site I’ve mentioned above and feeling confident in content and Onpage SEO I’ve focused recently on the server side of things.  Towards that goal I am testing a WordPress High Availability deployment.

WordPress HA
WordPress HA Utilizes a server cluster with dedicated SQL cluster and failover resources.

CDNs By Definition Remove Bottlenecks

This coupled with Cloudflare DNS and CDN is I think going to produce a server environment that’s obscene. For those who aren’t familiar with a CDN network here is a handy image explaining it.

cdn
CDNs store cached versions of your centralized server in regional hubs decreasing the amount of time it takes to acquire a resource.

I’ll update everyone on the effect of the sites rankings.  The first kick in rankings which in the line graphs is where the trend really caught upward direction happened when I moved the site off of a shared hosting server to its own LAMP stack server.  Essentially now I am dividing the stack across auto-scaling servers.

Here’s a the getting started guide as provided by Google.

WordPress High Availability Getting Started Guide

WordPress Deployment Overview

This document aims to provide the information necessary to maintain and perform administrative tasks on your WordPress High Availability deployment from the ​Google Cloud Launcher

Google Cloud Prerequisites

This solution leverages a few GCP features, which require certain APIs to be enabled in your project in order for ​Deployment Manager​ to successfully deploy these resources. The following APIs should be enabled ​before​ you deploy the solution:

  • ●  Google Identity and Access Management (IAM) API
  • ●  Cloud SQL Administration API
  • ●  Cloud Container Builder APIThe Google Identity and Access Management (IAM) API is required in order to create a service account who only has access to the GCS bucket that will also be created as part of the deployment.The Cloud SQL Administration API is required in order to create and interact with the Cloud SQL instances that are created as part of the deployment.The Cloud Container Builder API is required in order to delete the GCS bucket and its contents at deployment deletion time.

    Architecture

    The solution architecture is made up of 5 main components:

  1. A ​Google Cloud SQL​ instance running MySQL configured with failover to handledatabase workloads
  2. A ​Google Cloud Storage​ bucket to act as a synchronization point for content stored in
     /var/www/html/ 
  1. A ​Managed Instance Group​ for running Cloud SQL proxy tool, responsible for maintaining secure and efficient database connections
  2. A ​Managed Instance Group​ for the VM that will be used to perform administrative functions in WordPress
  3. A ​Managed Instance Group​ for the VMs that will serve the content of your blog
  4. An ​HTTP Load Balancer​ to distribute the traffic between the content serving nodes

Below you can see an architecture diagram of how the components relate to each other.

Key Components & Services

There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are ​gcs-sync ​(running on WordPress instances – both Admin and Content) and ​cloudsql-proxy​ (running on the SQL Proxy instances).

The ​gcs-sync​ service runs a script ​/opt/c2d/downloads/gcs-sync​ that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via ​systemctl​. For example:

systemctl stop gcs​-​sync

will kill the script checking GCS, and the node will not receive any updates that come from the Administrator Node. Conversely, if the service needs to be started you can do so with the following command:

systemctl start gcs​-​sync

The ​cloudsql-proxy​ service makes use of the ​Cloud SQL Proxy​ binary so you can connect to your Cloud SQL instance without having to whitelist IP addresses, which can change when instances are deleted and recreated in a Managed Instance Group. The Cloud SQL binary is located at ​/opt/c2d/downloads/cloud_sql_proxy​ and the script that executes the binary is located at ​/opt/c2d/downloads/cloudsql-proxy​. Like the service that runs ​gcs-sync​, it can be interacted with using ​systemctl​. Stopping the service can be done with:

systemctl stop cloudsql​-​proxy

At this point your instance will not be able to communicate with the Cloud SQL instance, and the application will not function. If you needed to manually start the service for any reason you can do so with the following command:

systemctl start cloudsql​-​proxy

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Study Reviews Success Of Website Technology And Congressional Wins

Think A Facebook Page Is All You Need For Your Campaign?

You’d have lost in 2016.

 

Hindsight is 20/20 and given the findings of the report below every campaign in 2016’s house races in the study, who relied solely on Facebook pages to represent their campaign’s online presence, would likely build a WordPress site now.  No one who had just a Facebook presence won in 2016.

There are a lot of reasons this could be true, but one fact remains … Do you want to replicate the losers in the last cycle?  Visit my Political SEO site to learn more about what I have done for campaigns and candidates in 2018.

Matthew Leffler

Reposted Article, original source at bottom of article.

 

Analysis of Winning Political Websites for Congressional Races in PA

Every year I analyze the use of websites in political races across the country. This year there were more candidates with websites than I’d noticed in the past. That’s a good thing, in my opinion – the web is an ever-increasing way to reach your audience at a much lower cost base than sending mailers or printing signs and flyers. And while those other methods shouldn’t be ignored, the web is, in my opinion, the way forward!

What follows is my analysis of websites used by candidates in various races across Pennsylvania – mostly from the race for Governor and the various races for US House of Representatives. I analyzed 40 websites in total, through which I found candidates employing 5 major web platforms, in order of the most prevalent.

Data was taken from the PA Secretary of state an is the official posted election result counts. Additionally, the websites listed here were those registered when the candidate applied to run for office. Of course, there are many more candidates who did not declare his or her website to the Secretary of State, and those websites were not included in this analysis.

 

Political Candidate Website Types

WordPress was the most prevalent website system used among the sites analyzed making up 42.5% of all websites, followed by regular HTML sites at 37.5%. The remaining 20% were composed of NationBuilder sites, Facebook, and Twitter. I think it’s important to note that while Facebook and Twitter aren’t actually full websites, the candidates in those cases, 4 in total, decided to forego a traditional website in favor of marketing the campaign only through social media networks. In a moment, I’ll discuss how those campaigns fared.

CandidateSEO.com is Matt Leffler’s Political SEO Site

Political Website Effectiveness

There are literally dozens of ways to rate the effectiveness of a website. You can look at length and type of content on the website, format and structure, or even a more subjective analysis like colors used or artistic flair. I was more interested in the bottom line – the win!

So the next analysis I ran was a win/loss ratio by website type being used in the races. As you can see in the chart below, WordPress has the highest win / loss ratio with 11 wins to only 5 losses. HTML is close behind with 9 wins and 5 losses. These two website types make up all the wins, while the candidates who used other website types, namely NationBuilder, Facebook, and Twitter, experienced only losses.

You’ll notice that the WordPress website count for the purposes of this analysis drops from 17 to 16. This is due to one candidate dropping from the race, so for purposes of wins/losses it does not factor in.

Campaign SItes

Website Type Match-Ups

It is also helpful to note here that in some cases, candidate websites analyzed were used in races running against each other. For example, the 15 HTML sites were used across 10 races. That means, in some cases, a candidate with an HTML site was running off against another candidate with an HTML site. Of course, in political races there can be only one winner, with the other (or others) being the losers. Among the 17 WordPress sites, there were 4 common races – one of those races had 3 or more candidates – all with WordPress sites. What’s interesting to note here is that the only time a WordPress site associated with a losing candidate is when it ran against another candidate using a WordPress site also.

When candidates using a WordPress site ran against a candidate using any other type of website, the WordPress site was associated with the winner 100% of the time.

There were two instances of a direct match up between HTML sites and WordPress sites running against each other, and in each case the WordPress site was associated with the winning candidate.

Political SEO

A Closer Look at WordPress in Political Websites

With WordPress being used in such a high percentage of winning races I took a closer look at the types of WordPress websites being used by the candidates. The advantage of using a system like WordPress is its high extensibility, modular plugin-in features, and ease-of-use. It also offers the ability to quickly switch between free and stock templates and custom frameworks.

We saw two different types of frameworks being used:

  1. Full custom builds
  2. Premium Templates

A full custom build is one where the website is built from scratch. No stock template is employed, or if a template was employed it was modified to such an extent the website no longer looks reasonably like the original template. These are more complex websites with additional features added in, and likely done at a higher price point than the premium template scenario discussed below.

A premium template is a website that is created using a starter template that has the basic features already installed and styled. The candidate, or his/her developer, then went through the process of slightly modifying the template to the candidate’s needs. In these cases, the sites were not modified extensively and the original framework template would clearly be visible in the website structure.

WordPress Framework # Sites % Sites Wins Losses
Custom Framework 9 56% 7 2
Basic Template 7 44% 4 3
Totals 16 100% 11 5

In my analysis, candidates using WordPress chose to use full custom WordPress websites 56% of the time and premium templates 44% of the time. In terms of usage, the numbers are fairly close. But the results are not.

As you can see from the table above and the charts below, candidates using full custom websites experienced a much higher winning percentage. When full custom websites were employed, candidates won 78% of the time, whereas candidates using stock templates won only 57% of the time, a margin of more than 21%.

Political Site Technology

 

Political Candidate Websites Listing

The websites considered in this analysis are listed in the table below, along with the name of the candidate running and type of race. This list is accurate of 11/5/2015 while all the analyzed sites are still live and valid. They may at some point in the future come down. If the link doesn’t work that is likely the reason.

Tim Murphy US House of Representatives http://www.electtimmurphy.com
Matt Cartwright US House of Representatives http://cartwrightcongress.com
Doc Moylan US House of Representatives https://www.facebook.com/MoylanforCongress
Joe Pitts US House of Representatives http://joepittsforcongress.com
Tom Houghton US House of Representatives http://www.tomhoughton.org/
Charlie Dent US House of Representatives http://www.dentforcongress.com
Mike Doyle US House of Representatives http://www.mikedoyleforcongress.com
Allyson Schwartz US House of Representatives http://allysonschwartz.com
Brendan Boyle US House of Representatives http://voteboyle.com
Dee Adcock US House of Representatives http://www.adcockforcongress.com
Keith Rothfus US House of Representatives http://keithpa4.com
Erin McClelland US House of Representatives http://erin14.com
Lou Barletta US House of Representatives http://loubarletta.com
Andy Ostrowski US House of Representatives http://andyostrowski.com
Betsy Summers US House of Representatives https://www.facebook.com/betsy.summers1
Scott Brion US House of Representatives http://www.scottbrionforcongress.com
Nick Troiano US House of Representatives http://www.nicktroiano.com/
Bill Shuster US House of Representatives http://www.billshusterforcongress.com
Mike Fitzpatrick US House of Representatives https://www.fitzpatrickforcongress.com/
Kevin Strouse US House of Representatives http://www.kevinstrouse.com
Pat Meehan US House of Representatives http://www.meehanforcongress.com
Manan Trivedi US House of Representatives http://www.trivediforcongress.com
Glenn Thompson US House of Representatives http://www.friendsofglennthompson.com/#sthash.4MplqlUo.dpbs
Kerith Strano US House of Representatives http://www.kstforcongress.com/join?splash=1
Linda Thompson US House of Representatives http://www.lindathompsonforcongress2014.com/
Scott Perry US House of Representatives http://www.patriotsforperry.com
Mike Kelly US House of Representatives http://www.mikekellyforcongress.com
Dan LaVallee US House of Representatives http://danlavallee.com
Chaka Fattah US House of Representatives http://fattahforcongress.publishpath.com/
Armond James US House of Representatives https://twitter.com/Armond4Congress
Bob Brady US House of Representatives http://www.bobbrady.us
Megan Rath US House of Representatives http://www.meganforcongress.com
Pat Toomey US Senator http://toomeyforsenate.com
Tom Corbett Governor http://www.tomcorbettforgovernor.com/
Tom Wolf Governor http://wolfforpa.com
Mike Stack Lt. Governor http://www.stackforpa.com
Ken Krawchuk Governor http://kenk.org/
Rob McCord State Treasurer http://www.robmccord.com
Tom Lineweaver Governor https://www.facebook.com/tom.lineaweaver

 

WordPress Political Websites Summary

It’s well-known that WordPress accounts for nearly 1 in 5 of every new website created around the world, but I was surprised to see that WordPress was being used in more than 40% of the open races analyzed here in Pennsylvania. I have no doubt the WordPress ratio will continue to climb in future elections as the platform becomes even more prevalent, and even easier to use.

 

Original Post on OrgSpring by Craig Grella

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Campaign, Candidate And Political SEO: Optimize Or Be Trumped

Campaign, Candidate And Political SEO: Optimize Or Be Trumped

I say be “Trumped” because for all that he did wrong in tarditional campaigning, he did Political SEO better than anyone had before.

I’ve always been a political guy.  I love using technology to those political ends.  Earlier this year I was able to leverage my experience in SEO, Adwords, cloud computing, data analysis and web design for a political candidate. It’s why these unique products are bundled into what I offer through Upwork.  Today there is no excuse for a candidate to neglect digital media needs.  Local candidates can easily benefit from a solid online presence for much less than they might think.  The past experience with Brent Ackerson’s campaign was very encouraging.

I’ve started to reposition satellite sites made in March for a new project I’ll mention below.  VoteLouisville.com for instance is intended to be a voter education site for anyone who wants to post I just so happen to post all of the stuff there.  I have some further plans for louisvilleelection.com but those are all in my head.

All of these sites are hosted by my Google and Amazon cloud accounts, so that stuff has come in handy.  I hope to attract additional campaign work if not in 2018 by 2020.  I figured this new niche deserved a site so I’m working on candidateseo.com with a handful of .net names also headed there just for ease of use.

 

Political SEO Flips The Table Over

I said at the a campaign meeting that I felt radio and TV ads were as effective as yelling out a window.  I still feel that way, even more so each day.  In these meetings people point out I’m tech savy but others still watch TV … then I think of my 88 and 92 yr old grandparents who recently decided Netflix, Amazon and Hulu were all they needed.

My Grandmother is the idea focus for a campaign, everyone knows older people vote much more regularly and reliably than younger people. She has 29 children, grand children and great grand children.  Living in half a dozen states I think now.  Guess what that means…she’s on Digital mediums 29 times the amount you’d probably expect.

I’ve also explained to candidates that it is a growing trend for a voter to arrive on election day with one or two races already decided.  This voter is now faced with several other races on the same ballot and will likely reach for their phone and decide who to vote for with only minutes of searching for the office or candidates.  The results of these searches will ultimately decide these votes.  Interestingly the money needed for Political SEO and Campaign Site Digital Marketing, creating content with the candidate amounts to a fraction of what campaigns will spend on radio.

I’ve added Candidate SEO to my domain family because I figured I needed a site as unique as this niche.

Position, Position, Position Its Up To Campaign SEO

Real estate brokers say location, location, location.  Did you know that first position in Google search results gets about 35% of users focus but 3rd gets some where around 7%?  If one candidate SEOs their site and a negative site against the other unprepared candidate that could be the election.

Sean Delahanty

I’ll be focused these next months on politics and SEO again.  I’m excited that Judge Sean Delahanty has signed on board with me to help him get out his digital message.  I’ve only had a couple weeks to put into this but check out his new campaign site. There is method to the madness, Ive also create a sister site that serves as a funnel or over flow thats officially the campaign committee‘s site.

I dont want to give away much during a race, but when we search Sean’s name its already number one on Bing and Yahoo.  Google of course is the goal, and we are climbing … as an army of pages are indexing daily.  Last search I found 73 pages indexed for the site each with their own distinct keywords all climbing in ranking.   UPDATE:  Its 146 pages now … on one domain mind you, that started less than a month ago.  The social media presence is expansive, Ive left off some sites from this social media collage.

Social Media – Candidate SEO – “You’re going to be popularrr”

 

 Sean Delahanty Social Media

 

Most of you will look at this wall of profiles and think to yourself who is ever going to go to these?  If you did and you’re running for office send me an email…you need me.  These sites aren’t REALLY there to be read by people.  All of these sites are visited by search engines and these sites frame an image of a candidate to Google. All of these social media accounts ultimately end up at the campaign site, there is value in reaching voters … but you’ll reach voters if you are at the top of their searches.

I’ll post shortly about the positioning the sites are reaching.  If you are running for office in Louisville Kentucky and looking for what you dont know you need reach out to me.  Not convinced you need me?  What would you say is the least important phrase for me to ranking these pages for on Google?  If you aren’t thinking the candidates name you should email me.  I’ll explain after the election or ya best ask in person.

Future post I’ll explain why IP based Digital Marketing is so 2001!  Don’t do it…its technically and human behaviorally flawed.

Just in case anyone was worried I have not disclosed anything that someone can learn within a little bit of research concerning my candidate’s sites. All the secret sauce is still in the bottle.

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When Keyword Ranking Requires A Pass

Keyword Ranking is ultimately the goal of every SEO and Adword campaign.  I was invited to an Upwork project this past week, I always like being invited and generally I try to make the project work. Someone out there noticed my efforts and wants to hear from me.  It is unfortunate though when I feel I have no other choice but to decline the invite and not submit a winning contract.

A new site was seeking proposals for ranking at the top of search results using only organic search. I love a challenge but this search term was epic … Big Data.  Initially I thought sure you can do it with six months to a years worth of work, a dedicated staff and a budget to grease the wheels of backlinking.

Maybe a personal interest story that resonated with the public at large concerning your keyword and how you would change society would muster up some viral shares that network news might pick up.  The budget allocated was one hundred dollars.

Take a few moments before determining a keyword and check out Google Trends.  You’ll gain insight into the keywords popularity.  In these Google Trends graphs keep in mind 100 does not mean it was searched a hundred times, but on a scale of 0 to 100 how many people are searching for that keyword.

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:”big data”,”geo”:”US”,”time”:”today 12-m”}],”category”:0,”property”:””}, {“exploreQuery”:”q=big%20data&geo=US&date=today 12-m”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

trends.embed.renderExploreWidget(“GEO_MAP”, {“comparisonItem”:[{“keyword”:”big data”,”geo”:”US”,”time”:”today 12-m”}],”category”:0,”property”:””}, {“exploreQuery”:”q=big%20data&geo=US&date=today 12-m”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

I realized at that moment this client hadn’t taken the time to research the current state of that keyword.  Big Data is a buzz today and everyone wants to claim authority of that phrase. Even though we’re looking at Organic Search it can be useful to turn to Adwords and see what people are paying for regarding your keyword. Knowing what others are already doing is essential to understanding keyword ranking.

While Google Adwords Keyword Plan suggests the keyword has “low” competition a simple search of the keyword shows seven companies advertising under that keyword. SAS, Oracle, and Amazon are just a few actively paying for that keyword. Organic search results show IBM and Forbes ranking on the first page.  These would be our competitors, I hadn’t even looked on page two.  In my previous time with HP I knew they sought that keyword ranking as well…any computing company would.

Its competitive…consider the “low range” cost of that search term is $7 a click with up too a million searches a month in the United States alone. Now at $7 a click the earnings are likely much greater but how many clicks will turn into sales, and for a generic brand? Keyword Plan forecasts about 190 clicks for $110 dollars.keyword plan

The client wasn’t ranking at all for this keyword, a lot of effort would be required to attain top keyword ranking.  I knew that the likelihood of failure was high, the reward was low and so I declined to submit a proposal for that project.  I want to maintain a high feedback score and I could see the client likely needing more resources to achieve their goal than they were willing to invest.  I was surprised when I saw the project already had 15 proposals from other freelancers.

Advice I’d offer Upwork clients…It’s important to set attainable SMART goals and the best way to determine if a goal is attainable is to research it for a few minutes.  There are free tools out there that can help draw the geography ahead.

Advice I’d offer to freelancers…pass on the deals that are unlikely to satisfy the client.  If you do submit a proposal to a deal like the one I noted, be frank and honest about the prospect of attaining the goal.  Possibly suggest an alternative keyword with similar relevance.

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:”big data”,”geo”:”US”,”time”:”today 12-m”},{“keyword”:”data analytics”,”geo”:”US”,”time”:”today 12-m”}],”category”:0,”property”:””}, {“exploreQuery”:”geo=US&q=big%20data,data%20analytics&date=today 12-m,today 12-m”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

I’ll be watching “Big Data” and I wish the project luck.

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SEO Tools and Guides

Free SEO Tools

On going collection of SEO Links including Free Tools and strategy guides. They come from a varied amount of external sources but together create an essential full picture of a site’s presence.  Duplicate content, missing title tags and 404 errors beware.

Essential SEO Tools 

Google Search Console:

If you are not already using this tool you’ve missed the first step to understanding your sites SEO status. Its essential to have this product setup. You will see what Google is pulling from your site and you can interact with the search environment by adding sitemaps as well as diagnose search issues.

Google Analytics: 

Isnt Search Console enough? Absolutely not…Google Analytics provides the other half of the picture. This is an after the fact SEO tool that should be used in addition to GSC.

Additional Tools

jQuery(window).load(function() { jQuery(‘.qc-grid’).packery({ itemSelector: ‘.qc-grid-item’, gutter: 10 }); });

 

 

 

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SEO Tools: Visualize Pages And Their Interrelational Linkage

Anyone who knows me knows I love visualizations. I’ve been working on SEO strategies for a site and the beginning of any good strategy is understand the site and quality of its content. Some studies suggest 60% of people think in pictures…that is to say if I said the word “cat” some people will see a cat and some will see the letters cat. Its hard for visual people to grasp complex concepts such as “millions” its harder to produce that word in a visual way in your mind. Similarly when we think about a web site its often hard to grasp the links and relationship between a sites pages. Sure we can create a boring flow chart but it often has to be over simplified and lacks a good representation of the sites content.

internal site links visualization

Recently while working for https://pearlharbor.org I found a tool that created some really useful visualizations of the site and the sites pages with linkage between them. I believe the software limits its linkage to 10,000 which is astounding. The site offers information and Pearl Harbor tours while serving as a memorial that includes a page for all the survivors. My focus with this site is to make SEO recommendations and ensure the effective utilization of social media in improving site ranking.

A website visualization for SEO purposes

The free plug for this software is Website Auditor you can use the free evaluation version for as long as you’d like, you just cant save or print anything. Its still something extraordinary for understanding a sites layout. In addition this software includes additional tools for site link building and so on.

I’m excited about my newly discovered free SEO tools. I’m going to make these images for any site I work on. While I want to improve SEO through increased authoritative external links its essential that these links land on a site that utilizes intelligent internal linkage.

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I Have To Share The SEO Love In Oahu


Working For A Travel And History Site Pearlharbor.org 

pearlharbor.org I am happy to be working with a repected tour site a site that blends history, patriotism and tours in Hawaii’s Pearl Harbor. Principally I am concerned with increasing the ever important backlinks to propel the site to the top of Google page rankings.

Backlinks are where unrelated sites link to another, giving it relevancy in Google’s eyes. They are like votes of confidence. Keywords have lost their stature in SEO because too often sites capitalized on the over use of a keyword mkaing the content poor for users and only good for search results.

Miserable Failure

Remember when searching Google for “miserable failure” took you to the White House Bio of George Bush? Thats where a backlink campaign associated the term miserable failure to President’s page. Now those days are gone but you can still see the rationale in backlinks defining the anchor text. If hundreds of site linked to your page and in the text of the link they said “Horrible web design” Google would wonder why all of these random sites consider yours so bad.

If you plan to visit Hawaii or know someone who is do check out the tours and feel free to share it with friends and family. The site includes the standard packages you would expect but also includes tours on more than just Oahu. Private tours and as well as helicopter tours add greater adventure while still showing respect for the dead entombed still today.  The USS Arizona is both a graveyard and a memorial. You can few individual pages for all of the survivors and the victims, some pages need content and if you know of anyone concerned with the the attack please pass them the link.

Remember Pearl Harbor

Search queries that bring attention to the site include “how many people died at pearl harbor” or some variation to that … by the way a total of 2403 people died.

I’m looking forward to working on this project.

 

Matthew

 

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How Do You SEO? A Resource For Friends

seo guide

There are a ton of SEO sites free tool and even more that aren’t free. Usually the free ones are just teasers for the paid tools. I’ve collected links to free tools that I have found relevance by using them. Beyond the tools to optimize a sites SEO its important to have at least a foundational understanding of what is SEO. It isn’t what it used to be, sites would simply pick the keywords they wanted to rank for and then repeat that keyword over and over sometimes at the bottom of a page or behind an image where online a search engine would find them. Keywords allowed gamification of rankings and Google stepped away from keywords focusing more on backlinks, links that pointed back to your site.

Before you jump onto these resources do spend sometime reviewing the links below. There are common mistakes and sites can be penalized for appearing to game the system. The first step to proper SEO is quality content. Fix errors and give them something of value too link too.

In order to do SEO here are some backlinks to a few sites that I’ve found useful.

 

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