General

WordPress 5 Upgrade: Why I Broke My Site With It

Gutenberg sounds like the place that a hard fought battle took place in Europe maybe during the “Great Wars” or during the Middle Ages but Gutenberg is not connected to history its the name given to the new WordPress editor that WordPress 5 brings to the blogosphere. 

I fully expected and was prepared to backup before upgrading, I have multiple sites so I had tested the upgrade on other sites.  I figure though the best way to fix something is to break it first so I went ahead with it and upgraded https://matthewleffler.com to the newest and greatest and YES … it broke a lot of stuff.  I’m using it now to post, and I can add stuff to the site, I just cant really edit anything like the homepage or any post or page made with the previous editor I used.

I suspect Gutenberg will allow you to edit previous classic editor pages and posts with no fuss, but if you use a 3rd party plugin builder I’d recommend caution.  Sometimes when I entered a page I made in a third party page builder it would show in classic form as the familar collection of short codes and strings of letters that arent even in html or css or php for that matter.  Its not the 11th hour here, I just suspect the association between the 3rd party builder and building pages has been severed.  

I expect that a reinstall of the builder or an update from the builder will resolve this issue. Now some of you may be in trouble though.  What if your builder came with the theme you may have purchased?  As in you didnt purchase the builder…if you have been able to update it then I’d hope you’re headed for smooth calm waters, but of the themes I own thats not the case with any one of them.  Gutenberg therefore may be headed to breaking all the themes we’ve gone out and bought.

Now Gutenberg is associated with a battle.  I personally didnt like it in WordPress 4.  My reasons are that as they add features in a sandbox play pen I cant seem to break out of the play pen and do the actual coding I know.  Its been my main distaste for Divi and any builder.  They make it easier by making it less accessible.

So backup your site.

If you used a third party builder proceed with caution or wait for updates from your builder’s builder. 🙂 

And if you knew html and css and built your site in the classic browser you’re good to go!   

I am going to be able to get out of having to update my homepage for bit. :-). Thanks Gutenberg.  I’m not the only one who is a detractor of this editor.  Most of you all are too.  The WordPress plugin rating is pretty damning.

Gutenberg Rating Sucks

The post WordPress 5 Upgrade: Why I Broke My Site With It appeared first on Matthew Leffler – SEO Web Developer.

https://www.matthewleffler.com/wordpress-5-upgrade-why-i-broke-my-site-with-it/

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Chase Home Value Estimator

You might get a better home value estimate asking Chevy Chase his opinion than other online sources.
THE ACCURACY OF THE VALUATIONS ARE ESTIMATED BASED ON AVAILABLE DATA AND DO NOT CONSTITUTE AN APPRAISAL OF THE SUBJECT PROPERTY AND SHOULD NOT BE RELIED UPON IN LIEU OF UNDERWRITING OR AN APPRAISAL.”     – Chase on its own estimates

Chase customers can take advantage of home value comps reports offered online but as accurate as one from your local relatorbecause they’re done by a local agent.  Chase offers a home estimator on its website but even they call it an estimator.  When you’re talking about a purchase thats usually six figures you need a more accurate assessment of a home’s value as 5 – 10% off could cost you tens of thousands over the duration of your mortgage.

Chase’s estimator notes this on the page. They’re basically saying here is a guess but don’t put money on it being accurate.

Guessing Home Value

Zillow, Trulia all offer estimates on a home’s value with little context about the neighborhood or the home.  They rely on reports from open records but those aren’t even available in about half the states they cover.

You can have the accuracy of an agent created report with the ease of an online site today.  RealEstateCompsToday.comcan usually provide you with the information that Chase Home Estimator doesn’t have access too in a couple days.

The ordering process is fast and accurate comps start at around $5.  So before you chase home value get an agent report to know how much you’re chasing.

Chase Mortgage Home Value Estimate Challenge

A recent article on this very subject includes a mock home value search.  The challenge is before you accept the value provided by these automatic guessing sites, compare 3 or 4 other sites.  If you get a difference of more than 10% those tools failed your challenge and you should get an accurate home comp.

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Should You Go After That Keyword

Determining When You Have A Chance At A Keyword

So as I was reading for fun I stunbled across an often cited and well referenced Neil Patel article.  So this isn’t my work but I wanted to share the excerpt from his much bigger article on how long it takes to rank.

 

6. Decide which keywords you should win before building out content based on those keywords.

Some content marketers set out to win ranking for a given keyword, without doing their due diligence on that keyword.

This can be a mistake.

Why? According to our data, websites that sought rank for a given keyword had difficulty ousting a competitor site that had a similar link profile.

Let’s say we have two websites, yours and Mr. Competitor.

chart 2

Mr. Competitor already ranks in the number one position for “top 10 types of grass to feed your zebra.”

Should you try to rank for this keyword as well?

Yes. Your sites are equal and you have a fighting chance.

But, should you compete for the term “zebra?”

Probably not.

Why not? Because the websites that rank first in the SERPs for this term have a DR that exceeds yours by a considerable margin.

image09

How should you know whether or not to pursue ranking for a certain keyword?

There’s a simple method. It’s the “If they can rank, I can rank” method.

Look at your competitors and ask yourself the following questions:

    1. Are they in the same niche? If yes, proceed to question 2.

    2. Do they rank for your chosen keyword? If yes, proceed to question 3.

    3. Is their domain rating within 5 points of mine? If yes, then you are on a firm competitive footing.

So there is a good take away in that piece. He is referencing Domain Rank which is similar but a different metric than Moz Domain Authority but both attempt to predict how well your content will rank. And thats the take away I wanted to make…pick a keyword or phrase you want. Find out what your Domain Authority is or Domain Rank and if your site is a DA 19 and you want to out rank a site on the same keyword that is a Domain Authority 66 … you need to focus on building your Domain Authority because its gonna be hard to reach that top spot.

Publish Content Often

Another take away which I use already … if you want to rank for a keyword don’t rely on old content to do it.

Web content is NOT like cheese or wine. Think of content as a jello mold at a picnic, the longer it’s out the less likely anyone is going to take a bite, unless encouraged by others. Those encouragements are the backlinks of other sites. So if you want to rank for keyword x and you wrote this content 2 months ago and no one linked to it…you need to move on from that content and post something new thats still relevant. It’s also going to help you in the long run, if your site has 20 articles on say Nuclear Propulsion you’re going to be seen as more of an authority than someone who has 3 articles.

Keep in mind that when you post your first article on a topic seeking that top spot…you’re likely that site that has 3 articles wondering why you aren’t out ranking someone who has published many times more content on the topic.  You’re going to have to put your time in and build your authority.

How do you build authority?  Well I’ll publish an article on that again here shortly.  It really is the secret sauce.

The post Should You Go After That Keyword appeared first on Matthew Leffler – SEO Web Developer.

https://www.matthewleffler.com/should-you-go-after-that-keyword/

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Legal, Medical, Technology, Fitness and Business Mentor Partnerships

Mentors serve in every field and sometimes unlike professors or instructors these real world practitioners can offer insight into fields of study that can only be experienced.

University Sites, which operates several university themed sites, has partnered with several professionals in fields that are complementary with the majors and ambitions of student members.  We are working to make these mentors available to interested students.  These professionals include:[wpts_spin]

Legal

Chris Coffman an independent defense attorney practicing in Kentucky for nearly a decade.  Chris specializes in a range of legal fields ranging from criminal defense, Divorce Law and Business Contracts including Real Estate law.  His law site includes a Question and Answer tool for short and quick legal discussion.

Armand Judah a lawyer in Louisville, KY for forty years  who has experience in many fields including civil litigation, family law, divorce law, probate law and criminal defense.

Medical

Dr. Kim Murray a leading plastic surgeon in Florida who specializes in Rhinoplasty at his clinic in Miami.  Dr. Murray has managed to maintain time for his music interest while practicing for over a decade.

Nutrition Health and Fitness

Traci Danielson  is a popular health blogger who has written books on what makes us youthful and healthy past our twenties.  Traci’s diet and exercise tips  remain solid and true.  A spoiler alert, the worst thing you may be eating today for breakfast are those bagged fake eggs.

Entrepreneurism and Real Estate

Lori Greene is a Real Estate coach and partner with her sister offering home comparison reports online that include the convenience of large sites such as Zillow and Chase Home Value but provides a unique distinctive product using a network of local real estate agents to provide the most accurate home comps reports online.

Travel and Experiences

Burning Man has grown into an iconic event that tops many people’s bucket list.  Before you walk out into the desert you may need to understand what it takes to live in Black Rock City.   He may be one of the most interesting men to blog.  Brian Henry is your guide to Everything Burning Man, as a seasoned Burner he offers insights into the event, ticket process and costumes.

Information Technology Managed Services

Global Point works with other businesses providing IT consulting services on a range of needs including networking, cloud computing and disaster recovery.  Greg Zejer serves as our resident technologist there and brings technology management expertise from Sharepoint servers to contracted help desk teams.

Mentor Panel

The university sites will work to rotate these professionals through the various school sites and we anticipate being able to provide additional professionals to these student communities shortly.

To learn more about these professionals check out their sites and keep a watch out for our mentor’s hosted discussions with your student communities. [/wpts_spin]

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Adding A User To Bing Ads

Adding A User To An Existing Bing Account

 

Adding A User To Bing Ads

You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in.

Adding A User

 

Notice on the left-hand side of the main menu the second option is Users.

Select Users

Bing Ads

Click the green button “Invite user”

 

You’ll be asked to enter First and Last Name as well as Email address.  Choose a role.

My Information

Adding Matt Leffler

 

  • Advertiser Campaign Manager. This role has permissions to view selected accounts and add, edit, or delete campaigns within the selected accounts.

 

  • Standard User. This role has permissions to manage campaigns, perform some billing activities on selected accounts, and manage users (except Super Admins).

 

 

It’s likely best to start off with the most restrictive and if you need to give more access you can later.  I suggest Advertiser Campaign Managerthis role has less permissions than Standard and Super Admin

 

Click Send

The post Adding A User To Bing Ads appeared first on Matthew Leffler – SEO Web Developer.

https://www.matthewleffler.com/adding-a-user-to-bing-ads/#utm_source=rss&utm_medium=rss&utm_campaign=adding-a-user-to-bing-ads

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Adding an User to Google Adwords as an Admin

 

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign.

Google has made it easy

to add an Admin to Adwords.

Step One. In Adwords click the wrench, labeled “TOOLS” you’ll be able to then select “Account Access”

Adwords Account Access For Adding An Admin

From the Account Access screen click the blue circle with the plus in it on the left-hand side of the page. A lightbox opens with four options.
To add an Admin who will be able to manage the accounts campaign you will likely need to select “Standard”
This gives them access to the make changes to the campaigns but doesn’t allow them to manage who has access to the account, that stays with you.

After selecting “Standard” you can enter their email address. If you’ve hired me, you can add me using the following email address:

Giving Rights To An Adwords User

Once you have completed this all you need to do is set back and keep up with what’s happening. Don’t be afraid to ask why someone is doing something either…

Common Metrics

As a general rule of thumb these are the metrics people consider good.

CTR = Click Through Rate = 2%
Video View Rate = 15%
CPC = Cost Per Click and CPI = Cost Per Interaction are variable and what is good depends on the product or service you are engaged in…

Remember that your Ads are ranked for quality 1-10 10 being the best quality. The higher that number the less you will have to pay to present your ad. It makes sense, if someone has a good highly effective ad and another person wants to show their low-quality ad more they have to pay a premium. You either need quality or more money to get your message out. If you have both then watch the Impression Share metric. This number tells you how much of the supply you are taking advantage of for your keywords. Obviously if you have a high-quality ad, that doesn’t cost a lot you’ll want to run that even more often. If someone else has a low-quality ad they’ll have to pay for the right to push you down on the page.

Friendly advice

You should make lots of ads for the same keywords, Google will find which gets the best reaction and show it more and more.
Use negative keywords. Its actually almost more important to know what you don’t want to advertise towards as it is to know what you do. Common negative keywords for almost any Adwords campaign include:

Common Negative Keywords:

-craigslist
-directions
-ebay
-facebook
-free
-free sample
-game
-games
-lyrics
-map
-maps
-myspace
-nude
-porn
-recipe
-samples
-sex
-sexy
-utube
-you tube

The post Adding an User to Google Adwords as an Admin appeared first on Matthew Leffler – SEO Web Developer.

https://www.matthewleffler.com/adding-adwords-as-an-admin/#utm_source=rss&utm_medium=rss&utm_campaign=adding-adwords-as-an-admin

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Louisville Real Estate Attorney Site – Chris Coffman

We had a little fun with the name I will admit that.  Honestly I wasn’t even aware that .rocks was a valid domain, it feels more like an 80s throwback which predates the internet.  With that said it is memorable and I’ve gone with it.

Chris Coffman is in fact an attorney in Louisville, KY whom I’ve known for twenty years.  Which is likely the only reason why he agreed to allow me to toss up a site in his name and SEO it.  Chris has been told over and over by the established attorneys in Louisville that a web site yields little result and that referrals are the means to gain clients.

I do not believe that is accurate.  Today, people find their spouse, music, work, pets and news online.  I do believe that if you fail to maintain a web site then sure, referrals are the only way a lawyer will attract clients.  If you only leave people with one avenue to reach you then that will be the way most people find you.  But it’s important to realize that people can not find you in ways that you neglect.  No profession or business is beyond the internet and even people looking for legal representation likely begin their search online.

Site To Serve As Case Study

So for that reason I’ve picked up a side project to build ChrisCoffman.rocks into a legal site that brings relevant clients and traffic.

Criminal Defense

Drug Charges both Possession and Trafficking 

Real Estate Contracts including Commercial Contracts and Business Law

Family Law

Divorce Law

Louisville Attorney Chris Coffman is now represented on chriscoffman.rocks if you’ve received a DUI or a traffic ticket you do need an attorney.  The justice system in Louisville, KY can either send you into a downhill tumble or you can be guided out of the trip falls.  The Jefferson County Attorney and his prosecutors don’t get elected for how much justice they seek, it is all about convictions.  You are just another notch in their crusade to keep Louisville’s jails overcrowded and to squeeze as much money out of anyone’s pocket that has the misfortune of finding themselves needing a defense.

If you’ve been hurt and are seeking damages from an insurance company you need a lawyer.  They have a lawyer and it is in their best interest to pay you as little as they have too.  Personal injury law is complicated and often they will take advantage of the situation if you lack an attorney.

Through this new site Louisville residents can book consultations with Chris, read about his work and even submit a question that Chris can answer on the site.  Check it out, Chris practices law in Kentucky and is often in Lexington, Frankfort and many other KY cities.

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Legal Site Launches To Teach A Lesson

We had a little fun with the name I will admit that.  Honestly I wasn’t even aware that .rocks was a valid domain, it feels more like an 80s throwback which predates the internet.  With that said it is memorable and I’ve gone with it.

Hall of Justice in Louisville, KY

Hall of Justice in Louisville, KY

Chris Coffman is in fact an attorney in Louisville, KY whom I’ve known for twenty years.  Which is likely the only reason why he agreed to allow me to toss up a site in his name and SEO it.  Chris has been told over and over by the established attorneys in Louisville that a web site yields little result and that referrals are the means to gain clients.

I do not believe that is accurate.  Today, people find their spouse, music, work, pets and news online.  I do believe that if you fail to maintain a web site then sure, referrals are the only way a lawyer will attract clients.  If you only leave people with one avenue to reach you then that will be the way most people find you.  But it’s important to realize that people can not find you in ways that you neglect.  No profession or business is beyond the internet and even people looking for legal representation likely begin their search online.

Site To Serve As Case Study

So for that reason I’ve picked up a side project to build ChrisCoffman.rocks into a legal site that brings relevant clients and traffic.

Criminal Defense

Drug Charges both Possession and Trafficking 

Real Estate Contracts including Commercial Contracts and Business Law

Family Law

Divorce Law

Louisville Attorney Chris Coffman is now represented on chriscoffman.rocks if you’ve received a DUI or a traffic ticket you do need an attorney.  The justice system in Louisville, KY can either send you into a downhill tumble or you can be guided out of the trip falls.  The Jefferson County Attorney and his prosecutors don’t get elected for how much justice they seek, it is all about convictions.  You are just another notch in their crusade to keep Louisville’s jails overcrowded and to squeeze as much money out of anyone’s pocket that has the misfortune of finding themselves needing a defense.

If you’ve been hurt and are seeking damages from an insurance company you need a lawyer.  They have a lawyer and it is in their best interest to pay you as little as they have too.  Personal injury law is complicated and often they will take advantage of the situation if you lack an attorney.

Jefferson County Judicial Center, Louisville KY

Jefferson County Judicial Center, Louisville KY

Through this new site Louisville residents can book consultations with Chris, read about his work and even submit a question that Chris can answer on the site.  Check it out, Chris practices law in Kentucky and is often in Lexington, Frankfort and many other KY cities.

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List of Cloud502 Web Hosting Addresses

Mostly as a test of this site and the RSS feeds here is a list of the sites administered and or owned by Cloud502.

Matt2.info
Some sites such as this one have no real intended public purpose. Many of the projects I do from Upwork present challenges that I must test outSome of these sites are simply use case studies or prototyping.

This is not a complete list.

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Global Point Offers Chicago IT Managed Services

Managed IT Services company in Chicago, IL.

Global Point LLC is the leading provider of computer network services and technology solutions for businesses in the Chicagoland area. Our Mission is to provide the infrastructure and technology tools your business needs allowing you to succeed at the highest levels. We have delivered excellent, cost-effective IT service to many satisfied customers. Global Point has been helping businesses like yours for over 10 years. Global Point LLC is the leading provider of computer network services and technology solutions for businesses in the Chicagoland area.

Website
http://www.globalpointllc.com/
Industry
Computer Networking
Company size
11-50 employees
Headquarters
Northbrook, IL
Type
Privately Held
Founded
2001
Specialties
Computer Networking, Computer Security, Server Maintenance and Support, Network Security, Technology Services, I.T. Consulting, Chicago IT Services, Chicago Tech Services, Chicago Information Technology, and Computer Services
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