Lets start off skipping the title and saying what this is actually about. Ranking on Google search for a clients site. First off the site itself is just 2 months old, studies suggest it should take about 3 to 6 months to rank well. The site languished in the 30s … or page 3 for the first month but now its presenting a commanding ranking. Of the 283 keywords I track the site ranks in 211. Page 1 rankings now reach 19 on Google, 37 on Bing and 38 on Yahoo….UPDATE…I was looking at last weekends numbers. 27 on Google, 54 on Bing and 63 on Yahoo for page one results.
SEO isn’t marketing. Onpage SEO may be, but what does a marketing course teach us about the Offpage SEO which is backlink and server performance related? Top ranking sites need both and I’d argue that Offpage SEO is more important. Granted neither of the two halves will rank a site as the top result alone, but too often people focus on Onpage SEO and neglect the technical side of ranking.
Of course the top 3 positions of search results are the next step for the site I’ve mentioned above and feeling confident in content and Onpage SEO I’ve focused recently on the server side of things. Towards that goal I am testing a WordPress High Availability deployment.
This coupled with Cloudflare DNS and CDN is I think going to produce a server environment that’s obscene. For those who aren’t familiar with a CDN network here is a handy image explaining it.
I’ll update everyone on the effect of the sites rankings. The first kick in rankings which in the line graphs is where the trend really caught upward direction happened when I moved the site off of a shared hosting server to its own LAMP stack server. Essentially now I am dividing the stack across auto-scaling servers.
Here’s a the getting started guide as provided by Google.
This document aims to provide the information necessary to maintain and perform administrative tasks on your WordPress High Availability deployment from the Google Cloud Launcher
This solution leverages a few GCP features, which require certain APIs to be enabled in your project in order for Deployment Manager to successfully deploy these resources. The following APIs should be enabled before you deploy the solution:
The solution architecture is made up of 5 main components:
Below you can see an architecture diagram of how the components relate to each other.
There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are gcs-sync (running on WordPress instances – both Admin and Content) and cloudsql-proxy (running on the SQL Proxy instances).
The gcs-sync service runs a script /opt/c2d/downloads/gcs-sync that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via systemctl. For example:
systemctl stop gcs-sync
will kill the script checking GCS, and the node will not receive any updates that come from the Administrator Node. Conversely, if the service needs to be started you can do so with the following command:
systemctl start gcs-sync
The cloudsql-proxy service makes use of the Cloud SQL Proxy binary so you can connect to your Cloud SQL instance without having to whitelist IP addresses, which can change when instances are deleted and recreated in a Managed Instance Group. The Cloud SQL binary is located at /opt/c2d/downloads/cloud_sql_proxy and the script that executes the binary is located at /opt/c2d/downloads/cloudsql-proxy. Like the service that runs gcs-sync, it can be interacted with using systemctl. Stopping the service can be done with:
systemctl stop cloudsql-proxy
At this point your instance will not be able to communicate with the Cloud SQL instance, and the application will not function. If you needed to manually start the service for any reason you can do so with the following command:
systemctl start cloudsql-proxy
Anyone who knows me knows I love visualizations. I’ve been working on SEO strategies for a site and the beginning of any good strategy is understand the site and quality of its content. Some studies suggest 60% of people think in pictures…that is to say if I said the word “cat” some people will see a cat and some will see the letters cat. Its hard for visual people to grasp complex concepts such as “millions” its harder to produce that word in a visual way in your mind. Similarly when we think about a web site its often hard to grasp the links and relationship between a sites pages. Sure we can create a boring flow chart but it often has to be over simplified and lacks a good representation of the sites content.
Recently while working for https://pearlharbor.org I found a tool that created some really useful visualizations of the site and the sites pages with linkage between them. I believe the software limits its linkage to 10,000 which is astounding. The site offers information and Pearl Harbor tours while serving as a memorial that includes a page for all the survivors. My focus with this site is to make SEO recommendations and ensure the effective utilization of social media in improving site ranking.
The free plug for this software is Website Auditor you can use the free evaluation version for as long as you’d like, you just cant save or print anything. Its still something extraordinary for understanding a sites layout. In addition this software includes additional tools for site link building and so on.
I’m excited about my newly discovered free SEO tools. I’m going to make these images for any site I work on. While I want to improve SEO through increased authoritative external links its essential that these links land on a site that utilizes intelligent internal linkage.
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